bates dance festival

The goal of my work with Bates Dance Festival was to create a consistent and engaging social media presence that captured the energy and community of the festival. Working under the Communications Manager, Alyssa (Uhh-lee’sa) Gregory we created a content calendar,

Through a consistent posting schedule and a variety of creative content, including interviews, mic’d-up moments, behind-the-scenes footage, and event coverage, the goal was to give audiences an authentic look inside the festival experience. The content highlighted not only the performances and programming, but also the people, personalities, and creative process behind Bates Dance Festival.

Interviews
Two women hugging inside a bright room with wooden floors and high large windows. One woman has short hair and is holding a water bottle, the other is wearing a tank top and purple shorts. There is a piano against the wall and a black folding chair i
Stylistic Shots
A group of people sitting on bleachers at an indoor event, engaging in conversation, smiling, and laughing. Some are standing, and others are seated, with beverages and personal items on the tables nearby.

what we did

  • Managed the Bates Dance Festival Instagram account while following a consistent content schedule throughout the festival

  • Collaborated with the media and communications team to create engaging posts, Reels and Stories

  • Captured behind-the-scenes content from festival events, performances and classes

  • Interviewed students, faculty and guest artists to highlight the people and experiences that make up the festival

  • Created social-forward content that showcased the energy, community and day-to-day experience of Bates Dance Festival

mic’d up content

14.7k Views

27.4k Views

A person with short dark hair dancing or performing in a spacious room with large windows and wooden floors.
People standing in a circle barefoot in a spacious dance studio with large windows, some holding each other, others clapping or smiling.
Group of diverse people practicing yoga or a dance in a studio with large windows and wooden floor.
A group of dancers practicing in a dance studio, with a male dancer in the foreground demonstrating a dance move while others observe.
Two dancers practicing barefoot on a wooden floor, with a piano and a chair in the background.
Four young women sitting on a wooden floor, stretching or relaxing in a dance or yoga class. They are seated with their legs extended and leaned forward, smiling and focusing on their stretches.

interviews

10.7k Views

leslie cuyjet “for all your life” promotional interview

full interview here

12.8k Views

post performance interviews for cynthia oliver co. dance theatre’s world premiere of “turn. turning. TURNT.”

full interview here

6.6k Views

collaborative post with uf dance department students participating in professional training program

full interview here